Mmm-mmm good grief

After that bust of a war on Christmas, frustrated shrieking fundies needing to get their persecution rocks off have returned to hassling companies that have the impudence to promote diversity in their advertising. Picking up where they left off with McDonalds, the latest food company they’re targeting is the Campbells Soup Company, which is running an ad in the Advocate that features a lesbian couple and their son. (Campbells doesn’t fuck around about it either, as the ad’s accompanying text identifies them as such.)

Outrageous! Everyone knows gay people don’t eat soup and TV dinners! That’s “Normal People” food! So the “American Family Association” issued a panicky Calling All Cretins alert, urging their followers to TAKE ACTION:

Campbell Soup Company has openly begun helping homosexual activists push their agenda. Not only did the ads cost Campbell’s a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support. They also gave their approval to the entire homosexual agenda.

TAKE ACTION

How freaking nosy ARE these people?? The Advocate is a GLBT publication, and the ad is what’s known as “target-specific”. It’s not in a mainstream publication, and it’s unlikely to be seen by anyone who isn’t already at least gay-friendly. (Ah well, except for the thousands of fundies who determinedly plow through such publications in search of things to be outraged by and companies to boycott.)

Fortunately, according to Advertising Age, Campbells is unimpressed by all the hysterical shrieking and not about to cave:

Campbell made no apologies for the series of ads, which it said is its first in any LGBT publication, and instead took a decisive stance on the criticism. “Our position on this is pretty straightforward,” said company rep Anthony Sanzio. “Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan. For more than a century, people from all walks for life have enjoyed Campbell’s products, and we will continue to try to communicate in ways that are meaningful and relevant to them.”

He added: “Our plans for the Swanson brand include additional placements in The Advocate.”

Either get with the 21st century or get familiar with cannibalism, assholes, ’cause that’s where this is going.

UPDATE: Right on schedule, one of the Soconitwits serves up a nice hot bowl of Stupid:

I hope they feel the indignation of normal families who don’t appreciate their children being ambushed by ‘gay soup’ commercials in their prime time viewing.

Uh yeah yeah, gay soup on prime time TV, outrage, yada yada.  That’s all well and good, except the ad in question is a print ad, and as such it ain’t on TV, prime time or otherwise.  So unless the Advocate jumps off the newstands, breaks into houses and slyly opens its double page spread, face-up, on god-fearing living room floors across the nation, I doubt it’ll come to the attention of any kids watching American Idol.