That’s the slogan an online dating service proposed using in a transit advertising campaign which was summarily rejected last week by the TTC:
The Red Rocket is no place to encourage extramarital liaisons, the transit commission’s advertising committee decided. [...]
The ad doesn’t jive with taste or community standards criteria for public transit ads, said councillor and committee member Suzan Hall.
“What individuals choose to do is what individuals choose to do, but as far as the TTC is concerned, I am never going to support that we promote infidelity.”
The ad doesn’t “jive“, eh? I think the G&M means “jibe“, but never mind that. The Morality Police thought the ad was a whole lotta jive and got right to work typing their stubby little fingers to the bone firing email after outraged email at the TTC:
TTC staff referred the ad to the committee on Thursday, which is customary practice for anything they think might be problematic. Since AshleyMadison.com sent out press releases announcing the ad this week, “e-mails are coming in hot and heavy” in response, Ms. Hall said – none of them positive.
And took to the interwebs for more SHRIEEEEEK! “Stop persecuting us with this anti-life, anti-family advertising!:
“To blatantly advertise cheating in this manner where people of all ages, including children, are open to it, means people may be incredibly offended,” Dave Quist, executive director of the Institute of Marriage and Family Canada, told the National Post.
“People are generally outraged by that type of a lifestyle and to advertise it in such a public fashion, in my opinion, is wrong.”
Gwen Landolt, vice president of REAL Women of Canada, said that while her organization believes in free speech, the Ashley Madison ads go too far.
Of course. The Morality Police always believe in free speech, except when they don’t. If that bus board was emblazoned with a certain verse from the Old Testament, oh, I don’t know, say maybe… Leviticus? you can bet they’d be holding the free speech flag high. Because free speech is context-dependent.
As is the free market, apparently. If a private company wants to advertise its product, shouldn’t the “invisible hand”, not the Morality Police, determine whether that product survives or not? And although I don’t recommend adultery, if someone wants to do it, who am I to say that they can’t?
Besides, people aren’t swayed to have affairs by advertising, or the presence of sex trade workers, or pron, or any of the other amenities of the sex business. Contrary to what sex-obsessed socon busybodies would have us believe about our inability to think for ourselves in matters of love and lust (the same way the Taliban makes women cover up because men are dumb brutes who can’t resist their carnal charm), the sex business serves a need that already exists and people seek it out by choice, not the other way around.
But let’s have some fun with this: let’s think up a new bus board ad for this campaign, something the Morality Police can’t target. I bet if Ashley Madison had used something like “Life is short — Do it” or “Life is short — Go for it”, those things would be running around Toronto on the sides of buses right now.