Beaver Magazine — name wrong for web

Oh no!!  One of Canada’s oldest magazines, the Beaver, will be changing its name in April due to some modern-day problems:

Canada’s second oldest magazine — the venerable, Winnipeg-based history publication The Beaver — has been forced to change its name after 90 years because the title’s inadvertently sexual connotation is getting caught in spam filters and preventing the publisher from reaching a new, life-sustaining generation of readers online.  […]

But Deborah Morrison, president of Canada’s National History Society and the longtime publisher of The Beaver, told Canwest News Service that the unfortunate double-entendre has posed serious difficulties for several years as the magazine attempted to attract new, younger, web-based customers to bolster its loyal but aging base of about 50,000 print subscribers.

“To be perfectly blunt about it, ‘The Beaver’ was an impediment on the Internet,” she said. “People were literally writing us and saying, ‘We can’t get your e-newsletter because it’s being spam-filtered out, can you change the title of the heading?’ “

There’ll be one more issue coming out, February/March 2010, which will have the name “Beaver” — after that, it’s “Canada’s History”.

“Canada’s History”??  Surely they could come up with something more imaginative than that.   How about “The Puck”?

6 Responses to “Beaver Magazine — name wrong for web”


  1. 1 Peter Wednesday, January 13, 2010 at 8:33 am

    Through balb’s good offices, I acquired a set of several dozen back issues of the magazine over the holidays. I haven’t cracked them yet, but was was planning to do so soon as my regular bedtime reading. It now looks like I’m going to have to read them by flashlight in the attic after everyone else has gone to bed.

  2. 2 rww Wednesday, January 13, 2010 at 9:17 am

    So are we going to have to change the name of Canada’s official symbol too so school children will be able to research the mammal on the Internet.

  3. 3 Janus Wednesday, January 13, 2010 at 12:26 pm

    Spew alert! From the article:

    “‘Unfortunately, sometimes words take on an identity that wasn’t intended in 1920, when it was all about the fur trade.'”

    😆 And ninety years later, it’s STILL about the “fur trade!” 😆

  4. 4 JJ Wednesday, January 13, 2010 at 5:44 pm

    Peter – Lucky you! I hope you’ve got those babies wrapped in brown paper and hidden away from the children!

  5. 5 JJ Wednesday, January 13, 2010 at 5:46 pm

    rww – Maybe they’ll work around it by using the Latin term, “castor canadensis” 😯


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