That dull roar you hear is the sound of All The Internets laughing uproariously at Rick Santorum’s new, desperately dramatic campaign commercial, “Obamaville”, a glimpse at America’s dystopian future under a second Obama term.
“Obamaville” is a post-apocalyptic Anytown USA, where religious freedom has been snuffed out like a candle, dead kids’ shoes lie in abandoned, rusted-out playgrounds, young couples survive on rations of tomatoes, people shoot themselves over high gas prices, seniors wait silently for their names to be called by the Death Panels and in the background, footage of crazed, nuke-enabled Iranian presidents runs in a continuous loop on all TV screens.
Ahhh! They had me at the snuffed out religious freedom. Okay, let’s get down to it: you must watch this thing to believe it:
How scary is that? On a scale of 1 to 10… BE AFRAID!!
This spot is so jam-packed with subliminal messaging that as a refugee of the advertising industry, I instantly fell head over heels in love with it. (Bad habits die hard.) It fires an absolute ton of scary shit directly at the subconscious lizard brain of every half-bright citizen of Flyover Country: the (presumably dead) kid’s shoe in the abandoned playground (play is outlawed in desolate Obamaville, and anyway there are no more kids because they’ve all been aborted), the baby dressed in red (which was probably as close as the campaign dared go to fetus pron, no doubt to Mr.Santorum’s extreme disappointment), the quick-cuts from the madman Ahmadinejad to a smug-looking President Obama (satisfied that he’s given the madman the capability to Destroy America, which of course was his evil plan all along when he pretended to be a US citizen so he could usurp the Presidency), and so on and on and on. It’s freaking awesome. You almost have to stop it every second or two to catch everything.
Red Tory has selected some frames from the commercial that you might not even know you’ve seen at first. I totally missed the “kid going into scary forest” frame. Anything else jump out at you? What’s the significance of the young couple with the bowl of tomatoes? The family on the porch of the white house? The group of men smoking and drinking?
Ahhhh, thankyou Santorum Campaign!