In late October, the company began using shopping bags with the words “Who is John Galt?” a catchphrase from the 1957 novel Atlas Shrugged, which rails against government and advocates self-interest as a key ingredient of a better world.
The company also added the book to its staff reading list.
In recent years more companies have taken philosophical stands in their marketing, but most embrace charitable and community-oriented causes, rather than Rand’s every-man-for-himself point of view.
I think it’s a pretty cool bag, as bags go, but the reference to Atlas Shrugged put a tantric twist in the body, mind, emotions, spirit and panties of some of Lululemon’s more socialist-leaning customers:
“It’s a clash with yoga values,” said Sarah Kurchak, 29, who has about 15 pieces of Lululemon clothing in her wardrobe.
I could be wrong, but owning 15 pairs of $100 yoga pants and hoodies just might be the old telltale sign that the “Clashing With Yoga Values” train has already left the station. Come to the dark side… we’ve got spandex…